Passed
Result: 78.3% yes, 21.7% no (45,933 votes cast)
This measure modernizes Santa Monica's business license tax by exempting small businesses, decreasing rates for most retailers and restaurants, raising the corporate headquarters rate to 0.25%, removing auto dealer exemptions, and restoring a processing fee. The changes are projected to generate approximately $3 million annually to fund city services including emergency response, public safety, and homelessness programs.