Passed
Result: 69.2% yes, 30.8% no (76,301 votes cast)
This measure increased Santa Cruz County's transient occupancy tax from 11% to 12% for hotels/motels/inns and to 14% for vacation rental properties in unincorporated areas, generating approximately $2.3 million annually for essential public services including wildfire prevention, emergency response, street repair, public health services, homelessness programs, and affordable housing.