Passed
Result: 80.6% yes, 19.4% no (24,112 votes cast)
This measure increased Santa Cruz's transient occupancy tax from 11% to 12% for hotels, motels, and inns, and from 11% to 14% for short-term vacation rentals. The tax increase was projected to generate approximately $1.38 million annually for various city services including public safety, infrastructure maintenance, and affordable housing.