Shall the measure be adopted to increase transient occupancy tax (hotel tax) from 10% to 12% on the cost of rooms paid by hotel guests, with 16% of proceeds allocated to the Neighborhood and Community Improvement Program, and 84% to essential services such as parks, recreation, library, emergency response, facility rehabilitation, and other unrestricted expenditures, and expanding the tax to apply to online travel companies, providing $2.8 to $5.6 million annually, effective until repealed by voters?
2, Monterey County • 2020 • Measure
Passed
Result: 71.7% yes, 28.3% no (13,471 votes cast)
AI-generated plain-language summary
This measure increased Monterey's transient occupancy tax from 10% to 12% on hotel room costs and expanded it to apply to online travel companies. The revenue, estimated at $2.8 to $5.6 million annually, is allocated with 16% going to neighborhood and community improvement programs and 84% to essential city services including parks, recreation, libraries, and emergency response.