(ADVISORY) If the City of Palm Desert's Transient Tax, as set forth in Chapter 328 of the Palm Desert Municipal Code is increased from 9% to 11%, should the City solely allocate the additional revenue for promotional efforts, including advertising, public relations, special event publicity, marketing collateral development, the City's BrightSide newsletter, and the official Palm Desert tourism website to maintain a consistent image for the City's local, regional, and national marketing campaign?