A new Hotel/Motel Guest Tax is hereby adopted by this measure. This measure imposes a new tax in the amount of ten percent on persons occupying any hotel or motel within the City on a temporary basis for less than thirty days. The tax is to be collected by hotel and motel operators at the time of rental of rooms and is to be given by operators to the City on a monthly basis. The tax shall be deposited into the City's General Fund and is to be used for general governmental expenses.